UNION STATION
Uber’s goal is to connect people with moments + places, that's why for Pride month we wanted to give back to the community and give them a space to celebrate love.
I present Union Station, a house created to celebrate love and inclusivity.
A one day only free sold out activation for our Uber users that won a Circulo Creativo de México Bronze medal in the Content and Entertainment category.
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87 registrants happily celebrated love while generating 10.2 million impressions, making Uber one of the top 10 brands best valued in the LGBTQ+ community.
Skills applied: Concept creation & strategy, Project Management, Creative Direction, Visual Identity, Art direction, 3rd party agency direction & Experiential design.
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Plus: I was contracted as a Visual Artist to paint a mural for people to leave a message and be a good photo opportunity.
